Resources  >> Pay to play, the next generation

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  February 12, 2009

Pay to play, the next generation

Well, now I’ve heard everything. Direct Marketers Association (DMA) has instituted a RFP processing fee to accept speaking proposals for their October meeting. That’s right, even if you are not selected, you will be charged from $59 for members to $199 for non-members. The price for free speech has now gone into the “pay to play” category.

Who will still jump at the offer? Consultants whose interactive approach to speaking will generate leads that turn into six-figure accounts. They are out there. I know more than one expert making seven figures from speaking for free to “target rich” environments. This dynamic will force the free experts to reconsider the feasibility of their strategy. That’s why I created My Turbocharged Strategy Toolkit. In these topsy-turvy market conditions we need to constantly evaluate the assumptions behind our decisions.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.