Resources  >> Paying to stay positive

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  May 12, 2009

Paying to stay positive

What’s it worth to avoid negative publicity? Plenty according to Corporate America. A recent study from Association of Corporate Travel Executives reports that sixty percent of decision makers surveyed said they would avoid a perceived resort location for a corporate event in favor of a less opulent setting — even if rates were better in the resort city — to avoid negative perceptions (from media, Congress, employees who couldn’t go, etc.).

My take: avoiding witch hunts are expensive and worth every penny. Buyers believe that it’s better to pay more and be safe than to explain yourself to a hostile crowd. This is good news for experts in second-tier cities who want speaking engagements without the plane ride. Check your local convention and visitor bureau calendars. You’ll be surprised who’s meeting in your city.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.