Resources  >> Possible Game Changer Ahead

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  December 18, 2012

Possible Game Changer Ahead

Just when you thought it was safe — online giants such as Google, Amazon, and Facebook could be plopping down in the meetings space.  No, this isn’t going to happen tomorrow according to the experts at the Center for Exhibition Industry Research Predict Conference held this Fall.  But it would be a smart move given the community and communication channels these 500-lb gorillas already have.

This would be a great opportunity for experts if these players got in the live face-to-face events game.  Think about it:  what would happen if you got exposure to these communities?  Would this help your lead generation?  And you better believe these giants know their worth.  I don’t see hefty speaking fees coming from this group — except for the celebrities.

No need to leap into action just yet.  Keep in mind that these kinds of developments have a huge ripple effect.  The earlier you know about them, the more lead time you have to take advantage of what happens next.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.