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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  March 06, 2012

Predict The Future

So you want to be a thought leader?  Here’s one way to do it:  tell your clients what they want before they know they want it.

This Fast Company article has some great ideas.  My favorite tip is the second one:  check out the work arounds.  This idea doesn’t just apply to consumers.  Think about it:  how many times do we do mental “work arounds” that keep us from seeing the big picture?  Or assessing our situation from a different angle?  And helping our clients do that…isn’t that our job as experts?

Scott Anthony, author of The Little Black Book of Innovation is right:  we don’t have to depend on random flashes of brilliance.  As thought leaders, we can focus our thinking to find (and talk about) what our clients don’t know — yet.  Click here to check out the other ideas.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.