Vickie Sullivan

Market Strategy for Thought Leaders

Presentation Topics

From Good to Guru:
How to Market Yourself as a Thought Leader

Massive content marketing on the internet has made information free and plentiful. Slick websites and case studies make anyone look like a competent expert. How can bright talented people rise above this avalanche of good ideas? By becoming a thought leader — someone that the market looks to for answers; someone the market perceives to have a valuable point of view.

Participants will learn:

  • The latest trends to explain why some folks are seen as visionaries (and why some aren’t)
  • Four ways you can become a thought leader
  • Vickie’s secret recipe for launching thought leaders who not only increase their prominence but also access to high-end opportunities

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Brand It and They Will Come:
How to be Truly Unique in a Crowded Marketplace

Every marketing consultant will tell you – be unique. But do you know what “unique” means to folks you want to influence? And can you communicate that uniqueness in 30 seconds or less? This interactive program will focus on positioning your best assets from a position of power.

Participants will learn:

  • Market intelligence on how buyers decide who is different
  • A systematic approach that applies your strengths to selection trends
  • Three most profitable ways to position your value

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Using Public Speaking to Extend your Brand

From thought leaders launching their movements to full time employees growing their career, speaking as become the go-to tool for standing out. Why it works: public speaking goes beyond communicating your brand — it allows the audience to experience it. Turn every speech into a branding activity with this interactive session.

Participants will learn:

  • Create the right speaking environment
  • Use the speech as a starting point for long-term relationships
  • Develop content that will demonstrate the brand

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Speak to Sell:
Using Public Speaking as a Marketing Tool

Learn field-tested strategies on the most effective way to get prestige, exposure and yes, even more business from public speaking. This session goes beyond getting speaking engagements into leveraging those opportunities for maximum potential.

Participants will learn:

  • The pros and cons of inviting experts like you to speak.
  • Three reasons why most experts fail to get business from speaking.
  • What to do before, during and after the speech to get more business.

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Springboard Marketing:
Leveraging Your Thought Leadership into an Empire

If you’re ready to go from expert to guru, then this program is for you! This systematic program focuses on developing the “built-in audience” needed to leverage thought leadership and great content into lucrative opportunities. The ability to package expertise, spot opportunities before anyone else and build a platform will generate long-term sought-after status in any crowded marketplace.

Ranging from one to four hours, this program will feature:

  • Three elements of an effective platform.
  • Two benchmarks to measure the effectiveness of any money-making idea.
  • Three avenues where all hidden opportunities reside (and a process to access each avenue!).
  • A three-step process that can leverage any opportunity at any time.

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Blockbuster Brands:
How to Rise Above and Outsmart the Competition

In this highly interactive program, attendees get a practical step-by-step system for branding in competitive and disruptive markets. Unlike other branding programs that only address company strengths, this program combines market strategy and the buyer’s agenda to ensure branding efforts actually impact revenue and profits. This field-tested, pragmatic approach will enable attendees to not only identify their best branding ideas but also specific ways to put those plans into action.

Participants will learn:

  • How customers really choose who to buy from.
  • Identify your best differentiators and how to use that strength to your advantage.
  • Explore what your best clients really want and how you fit in that scenario.
  • Determine which branding strategy and communication tactics are best for you and your organization.

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Want a killer program that attendees will never forget?

Contact Vickie now for availability and fees.