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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  April 21, 2011

Prominence is Portable

Heard a lot of speakers while on the Harvard University trip to India.  One of my favorites was Dr. Kiran Bedi, former prison warden turned social activist.  What got her started as the first woman in the Indian Police Service:  being a tennis champion.

How did that happen?  Her championship career got her media coverage.  She was portrayed as mentally tough and a strong competitor.  That brand fit well into the police environment.  She looked like a safe bet because people “knew her”.  According to Dr. Bedi, “They could check me out”.  Talk about juxtaposition.

The moral of the story:  your background is important; the media about your background is critical.  Key question:  what does the media coverage of your background say about you?


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.