Vickie Sullivan

Market Strategy for Thought Leaders

Resources for Thought Leaders, Speakers and B2B Firms

Get Vickie's latest thinking on your favorite topics

Illustration showing how AI creates business opportunities. A large yellow “AI” stands beside a humanoid robot on a platform, while business professionals gather below and climb a staircase toward an open door, symbolizing new paths, career growth, and emerging opportunities driven by artificial intelligence.

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How AI Creates Business Opportunities for Advisors and Consultants

June 09, 2026

A woman with long dark hair and wearing a red suit records a video in a professional studio, illustrating one of the best tactics to spread marketing messages: customer stories shared with other people.

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The Best Way to Spread Marketing Messages

June 04, 2026

Two podcasters sit across from each other in a modern recording studio, speaking into microphones during a conversational interview, illustrating building audience trust one conversation at a time. A smartphone records the discussion while coffee mugs, notebooks, and studio lighting create an authentic podcast setting.

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Building Audience Trust One Conversation at a Time

June 02, 2026

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What the McDonald’s Marketing Mistake Reveals About Brand Authenticity

May 28, 2026

Silhouettes of people walking toward a bright opening in a dark space, symbolizing guidance, trust, and thought leadership credibility during uncertain times.

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What the Best Thought Leaders Do During Uncertain Times

May 26, 2026

American flag planted in beach sand beside dune grass and a wooden fence at sunset, symbolizing remembrance and gratitude in this Memorial Day reflection.

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A Memorial Day Reflection

May 21, 2026

Illustration representing AI and thought leadership, featuring a central AI icon connected by glowing lines to business leader icons on wooden blocks against a dark background.

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How AI Is Changing the Value of Expertise

May 19, 2026

Top-down view of two people standing on opposite sides of a bold yellow line on pavement, illustrating how to set client boundaries and maintain clear separation.

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How to Set Client Boundaries without Damaging Trust

May 14, 2026

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Are You Building a Business Around the Wrong Story?

May 12, 2026

A young professional woman with brown hair pulled back speaks on stage, holding a microphone and wearing a light-colored blazer, demonstrating a strong thought leadership voice and confident presence.

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‘Vibe’ Isn’t Fluff. It’s the Edge in Thought Leadership Today

May 07, 2026