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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  September 06, 2011

Ready For Action Learning?

Last week, I touched upon action learning as a trend to get ready for.  Yes, action learning has been around for a while.  Powerful outside forces will push this training approach to the forefront, so let’s drill down.  What you need to know now:

  • What’s driving the popularity:  takes customization to a whole new level.  Nuanced insights you only get from experience and additional (and creative) help in solving real challenges.
  • What’s becoming obsolete:  case studies.  Experts teaching in traditional environments.
  • What’s needed now:  astute questions and reflective listening.  Coaching groups through decision-making and acting on their decisions.

Prediction:  watch this approach move to concurrent sessions in the association market.  Why?  So participants can leave with specific learning experiences, justifying the need to attend.  Conventions and conferences will also use action learning to attract younger attendees.

Time to board this train before it leaves the station.  Your next best step:  take your expertise and apply it to specific challenges.  Your approach will be seen as a conduit to get to those creative solutions.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.