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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  January 24, 2013

Ready to Rent?

This Fast Company article has a great 30,000-foot view of what’s hot / what’s not this year.  Most of these trends fall into the “good to know” category with one exception:  item #3, access will supplant ownership.

Membership sites have taken advantage of this trend for years now.  That’s a good first step perhaps; this format though is not the end of the strategy.  What’s new now:  how can we use this model for products already created?  How can folks “share” our digital downloads in a way that we can profit from it?  How can people “rent” our products?

Let’s go beyond the groups and see how our work can get out there and make a difference.  The revenue generation might be worth it.  Click here to see the entire article.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.