Resources  >> Redefining Employee Value — Again

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  July 24, 2012

Redefining Employee Value — Again

In a previous post, I drilled down on the 2012 IBM CEO study and the emphasis of employee empowerment and engagement.  Here’s more evidence from the non-profit group, The Forum:  Business Results Through People.  Their Employee Lifetime Value:  Measuring The Long-Term Financial Contribution of Employees has produced a model that measures the long-term financial contributions.

This research flies in the face of traditional thinking that employees are costs and not contributors to revenue.  It also helps to measure the softer side of contributions such as good will and relationships.

Yes, the research was done in December 2007, before the economy tanked.  The findings have relevance now given the war on talent.  It’s a good time to redefine employee value.  A great piece for experts who are changing how we work.

Here’s a PDF of the research summary.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.