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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  June 05, 2014

Relevance is a Comparison

One way I decide which book to read next is by reading or watching interviews with the author. What’s on my short list? Babson College professor, Tom Davenport, author of Big Data at Work: Dispelling the Myths, Uncovering the Opportunities.

In this interview with strategy+business, Davenport nails the situation: the rushing river of data coming at us will overhaul how we make decisions. And what we decide to do with data is in for a big change.

Example: how companies are using big data to analyze their external environment. They want to find competitors on the horizon and figure out how to deal with them before the competition gets the inside track. Sure, many of us are too small to create the war rooms the big boys such as P&G have. And…we can still scale the system down to our level. The key: we need to influence the upcoming comparisons between us and the newest bright shiny object.

It’s easy to compete with the current batch of competitors. Not so much for those bursting on the scene. So ask yourself: how do you stay relevant in a disruptive market? Because relevance is a comparison. Between us and what’s coming up next.

 

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Comments:

  • Author : Ranjini Manian

    Published: 2014-06-05 13:56:37

    Dear Vicky, This is so true and I have been working the past 158 days of 2014 on exactly the aspect of staying relevant and even thriving in disruption, with my team, and the good news is what you pay attention to, grows. Sharing mind space without iPhones has revealed the true 'I' in amazing ways for our firm. Ranjini Manian, Global adjustments, India

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.