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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  February 23, 2012

Right Words, Wrong Person

You’ve talked to the buyer several times.  They are so enthusiastic about your topic and expertise.  You just KNOW that you’re gonna speak to this group.  You can just see all the spin-off business now…

And then reality hits.  All this time you’ve been talking to a false positive buyer — someone who can say no but can’t say yes.  What’s worse:  you asked them if they were a decision maker and they said yes.  Did you just get lied to?

Kinda-sorta, but not really.  Here’s what happened:  the person you talked to was assigned to find a speaker.  They were assigned by the real buyer, who found someone themselves and told the false positive folks to shut down the process.  It happens all the time.  Too often.

Which is why I am stepping out of the bat cave and getting on the phone.  I’m launching Big Fee Speaking Conversations for one reason:  because too many speakers with good leads still aren’t getting business.  Why?  Because they don’t know the new magic words to say to buyers.  When you say the right words to the right people, magic happens.  I’ve helped my high-end clients with sales conversations for years.  It’s time to help the rest of you.  Join me on February 29th.  What you say to buyers is about to change forever…


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.