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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  May 06, 2010

ROI For Your Content

The biggest question about content marketing:  where are the best outlets?  Social media networks are a great example.  They spring up like weeds after a rain, so it’s hard to know where to put your best brilliance.

Enter social media firm 97thFloor.  They did the heavy lifting for all of us who use social media with this handy little chart on the top ten networks.  They evaluated each for communicating with customers, getting our brand out there and, of course, generating traffic to our site.  Click here to get the chart.

Now that we know where to put our sound bites, let’s work on making them compelling.  That’s on my agenda for the next Extreme Mini Makeover call coming up this Tuesday.  Click here if you’d like to join me.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.