Resources  >> ROI Your Customers

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  October 06, 2011

ROI Your Customers

Marketing experts tell us to determine the lifetime value of our clients.  Easier said than done.  So many of us (guilty as charged) wait until we have more “spare time”.

For those of us with good intentions, check out this cool infographic by KISSmetrics that plays out three options of basic calculations.

Knowing your most profitable customer can drive all sorts of decisions:  where to hang out in social media, where to speak, etc.  It’s a good first step to making sense of all of our marketing options.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.