Resources  >> Sharing the spotlight

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  June 25, 2009

Sharing the spotlight

Wow…the Here’s the Deal call on Tuesday went great. A lively discussion both at 30,000 feet and on the ground. I did something I rarely do: shine the spotlight on someone else’s work.

I’ve known Philippa Gamse for eons. We met at the back of a conference room, heckling a technology speaker. Every time he said something stupid, Philippa would quietly correct him for me. I immediately knew she had the inside scoop. So when I did this call on websites, I promoted her services. While I know what the website needs to brand high-fee experts, she knows how to implement the strategy. And it’s that combination — how the positioning comes off online and the tiniest thing that gets the positioning clear — that makes us a dynamic duo. Check out this balancing act with the mp3 file now available here. To check Philippa out, click here.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.