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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  September 02, 2010

Show And Sell

Sometimes you can’t tell people something, they have to discover it for themselves.  One of the coolest ways to make that happen:  video trailers.  Just saw one of these things and I see why buyers love them.  The videos are very short — 30 to 60 seconds — so you have to be laser focused.  Don’t think you can sell in that short time?  Think about it — the big boys do it all the time for movies.  They key:  go beyond you just talking into the camera.

One of my favorite people, Janita Cooper at Master Video Disc and Design is all over it.  She’s done book trailers for the big authors and knows the nuances to make the video compelling.  We talked the other day about all the things you can promote via trailer:  products, subscription services, an upcoming seminar.  Just about anything.

Before you call her, be clear on one thing:  your best message.  And she’ll do the rest.  (And no, I’m not making a commission from any of these referrals.  I’ve seen Janita’s trailers and they rock.  Now go see for yourself.)


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.