Resources  >> Small biz sponsors are alive and well

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  March 19, 2009

Small biz sponsors are alive and well

Heads up for small business experts: Microsoft’s small business unit believes in the power of sponsorships. They are doing some out-of-the-box thinking over there, such as sponsorship of a virtual race car. If they are doing crazy stuff like that, chances are they will listen to your proposal. The folks with a significant following in small business will have the inside track. Remember, the key is activation…

My question: how are you reaching those “out-of-the-box” buyers with ideas of your own?


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.