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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  May 17, 2012

Small List, Big Result

Think you need a big email list to get something done?  Think again.  Here’s a story about The Adventure Project, a non-profit who activated a whopping 30% of their small list.  This Fast Company interview drills down on what they did.

My favorite suggestion:  create a challenge with urgency.  That last word — urgency — is the missing link to many of our situations.  Key question:  how do we make our offer urgent?  I say we go beyond self-made deadlines.  When we join forces with outsiders, we create a mission our community can get behind.

And what do you wanna bet that the awareness of this challenge brought to the cause increased exponentially?

I see some best practices in this case study.  Go forth and apply…


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.