Resources  >> Smaller sponsorships on the rise

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  August 25, 2009

Smaller sponsorships on the rise

Another trend in Associations: going after smaller sponsorship deals. The “less is more” approach of reaching out to fewer but bigger sponsors has hit a snag due to smaller budgets. So now the mantra according to IEG is “no stone unturned.” The gist: look at all reasonable offers. The problem: exclusivity is a big issue with sponsors and smaller budgets don’t negate that need. Associations will have to tread lightly on that one.

Why do you care? It opens the door for you to bring in your own sponsor. Sponsored speaking tours are easier now that you don’t have that big sponsor brick wall anymore. Go forth and conquer…


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.