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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  February 21, 2012

Social Media For Meetings

We’ve all seen it:  conferences are no longer a series of educational sessions.  They are learning “experiences”, creating a community by connecting and conversations, right?

That’s right — but it’s not happening on the even’t social media site, according to a recent survey.  Market research firm Event Survey Group found that 89% of attendees want just the facts — place, date, and description of what is available.  What they don’t want:  hype, too much chatter, and disguised product ads.  (Survey can be purchased at http://www.eventsurveygroup.com/attendee-survey.html.)

Does this mean that your presence as a speaker isn’t important for this channel?  Absolutely not.  Just don’t be surprised if you hear crickets chirping when you try to get more engagement at the sites.  Instead, focus on showcasing your content via video.  If you bring your “A” game, you can use their social media sites to generate standing room only at your next presentation.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.