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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  October 28, 2010

Speaking Internationally

Tired of “cautious optimism” from conference planners?  Go outside the U.S., where other countries have bounced back.

Exhibit A:  Canada.  It’s business as usual according to a Spring poll conducted during the IMEX hosted buyer event in Frankfurt, Germany.  Over 200 North American buyers note that Canadian events didn’t get hit with the perception issue, and the economy wasn’t as painful.  The result:  their GNP is up over 6% as of the Spring.

If U.S. speakers are dropping their fees anyway, might as well head north.  The caveat:  these audiences expect an acknowledgment that they are indeed different than their neighbors of the south.  Don’t assume that the same old messages work there as well.  If you are willing to adjust, this and the Asian markets are worth checking out.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.