Presentation Topics

From Good to Guru:
How to Market Yourself as a Thought Leader

Massive content marketing on the internet has made information free and plentiful. Slick websites and case studies make anyone look like a competent expert. How can bright talented people rise above this avalanche of good ideas? By becoming a sought-after thought leader — someone that the market looks to for answers; the front runner that buyers compare everyone else to.

Participants will learn:

  • The latest trends to explain why some folks are seen as visionaries (and why some aren’t)
  • Four ways you can become a thought leader
  • Vickie’s secret recipe for launching thought leaders who not only increase their prominence but also access to high-end opportunities

 
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Brand It and They Will Come:
How to Stand Out in a Crowded Marketplace

Every branding consultant will tell you – be unique. But do you know what “unique” means to folks you want to influence? And can you communicate that uniqueness in 30 seconds or less? This interactive program will focus on positioning your best assets from a position of power.

Participants will learn:

  • The latest trends on how buyers decide who is different
  • A systematic approach that applies your strengths to buyer’s hidden motivations
  • Three most profitable ways to position your value

 
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Using Public Speaking to Extend your Brand

From thought leaders launching their movements to full time employees growing their career, speaking as become the go-to tool for standing out. Why it works: public speaking goes beyond communicating your brand — it allows the audience to experience it. Turn every speech into a branding activity with this interactive session.

Participants will learn:

  • Create the right speaking environment
  • Use the speech as a starting point for long-term relationships
  • Develop content that will demonstrate the brand

 
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Speak to Sell:
Using Public Speaking as a Marketing Tool

Learn field-tested strategies on the most effective way to get prestige, exposure and yes, even more opportunities from public speaking. This session goes beyond getting speaking engagements with a systematic approach to leverage every presentation.

Participants will learn:

  • The buyer’s strategy: the REAL reason why they invite folks like you to speak.
  • Three reasons why many thought leaders get so little results from speaking.
  • What to do before, during and after every speech to leverage the event.

 
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Springboard Marketing:
Leveraging Your Thought Leadership into an Empire

If you’re ready to build an empire, then this program is for you! This soup-to-nuts program focuses on the journey and tools needed to leverage thought leadership and brand-building into lucrative revenue streams. Vickie’s systematic and strategic approach to package your value, spot opportunities before anyone else and build a platform will generate long-term sought-after status in any crowded marketplace.

Ranging from one to four hours, this program covers:

  • Three elements of an effective platform.
  • Two benchmarks to measure the effectiveness of any money-making idea.
  • Three avenues where all hidden opportunities reside (and a process to access each avenue!).
  • A three-step process that can leverage any opportunity at any time.

 
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Blockbuster Brands:
How to Rise Above and Outsmart the Competition

Geared for B2B professional service firms, principals and founders get a practical step-by-step system for branding their firm in competitive and disruptive markets. Unlike other branding programs that only address company strengths, this program combines market strategy and the buyer’s agenda to ensure branding efforts actually impact revenue and profits. This field-tested, pragmatic approach will enable attendees to not only identify their best branding ideas but also specific ways their teams can put those plans into action.

Participants will learn:

  • How customers really choose who to buy from.
  • Identify your best differentiators and how to use that strength to your advantage.
  • Explore what your best clients really want and how you fit in that scenario.
  • Determine which brand strategy and communication tactics are best for you and your organization.

 
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Want a killer program that attendees will never forget?

Contact Vickie now for availability and fees.