Resources  >> The High Cost of Bad Advice

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  September 22, 2012

The High Cost of Bad Advice

Recently I had to tell a client why the thousands of dollars she had just spent on printed materials, videos and other promo stuff wouldn’t get her any speaking engagements — that the information she had received from another marketing consultant was only partially correct — that while the ideas from her consultant were indeed clever, they were offmarket.

Worse yet, all her pain could have been avoided. The good news? Speakers have so many people who can help them—marketing consultants, video producers, copywriters, and presentation skills coaches. The bad news? That video, those colorful brochures, the wrong advice—all cost far more than the fee you paid the consultant.

It’s so easy to choose the wrong person — everyone seems knowledgeable and has great testimonials. When everyone appears to be the same, it’s easy to cut corners by deciding on a price basis. Claims can be interpreted in a variety of ways.

So how can you tell the difference between an effective consultant and a well-meaning person with a little bit of truth and a whole lot of hype?

Click the link below to download this special report and review common claims, along with the translation, the truth, and the actions you can take…


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.