Resources  >> Spending is Booming for Content Marketing

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  May 04, 2010

Spending is Booming for Content Marketing

The “here, take my content” free-for-all is not letting up soon.  According to Junta42 2010 Content Marketing Research Study, we ain’t seen nothing yet.  Over 250 marketing pros had these findings:

  • Small companies spend more than twice what larger companies spend.  Small shops devote around 40% of their budget to marketing content.
  • Content marketing spending equals a little over 33 percent of total marketing budgets.
  • Six out of ten marketing pros report increases in content marketing spending in 2010.
  • Favorite outlets:  social media (72%), e-newsletters and blogs (both at 63%).

Why do we care?  Because if larger companies are spending major bucks to get their content out there, then we, as experts, need to match that investment.  Not in dollars — who can afford that?  Our content just has to be better.  And I’ve got a plan to do just that in the next Extreme Mini Makeover call next Tuesday, May 11th.  Click here if you’re ready to get out there and compete with the bigger players…


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.