Resources  >> Sponsorship For Gen Y

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  February 10, 2011

Sponsorship For Gen Y

Looks like Chevy is reaching out to Gen Y — rich ones, that is.  According to a recent interview between sponsorship.com and national promo manager Phil Caruso, the carmaker is revving up their focus to get more younger, affluent women in their cars and crossover vehicles.

Why do you care?  Because experts with a following in those groups can pitch sponsorships for their speaking tours and other activities.  Chevy is a great example of pinpointing where to expand the customer base and then reaching those folks with sponsorship.  Wanna bet they aren’t the only ones trying to reach affluent Gen Y’s?


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.