Resources  >> Sponsorship spending for 2009

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  February 17, 2009

Sponsorship spending for 2009

Talk about a high-class problem: sponsorship giant IEG is bemoaning the smallest growth rate in 2009 spending in twenty years. Yep, you heard right: in this land of many cuts, sponsorship spending (third parties who pay speaker and promo fees to experts) is growing by over two percent this year. Total spending slated for this year: almost $17B.

The news gets better. The money is moving away from big-league sports, where sponsors are not skittish about big-ticket deals. Result: venues such as association markets (a 4.4% increase) and cause sponsorship (a 3.1% increase) are getting a slightly bigger share of the pie. This is good news for experts and speakers who have great brands with targeted demographics.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.