Springboard Marketing: Leveraging Your Expertise Into an Empire
Build Your Most Profitable Platform NOW!
Are you ready to turn your brilliance into a real business?
This crazy, competitive market requires more than just a good idea. More than just attention and media coverage. You have to create strategies and systems that support your movement and perspective. The reality is too many thought leaders misused their momentum and don’t leverage their expertise. They don’t build a profitable platform that would turn their credibility into high-fee speaking engagements, high-end clients, lucrative sponsorship deals and more. In short, an empire.
Hello…I’m Vickie Sullivan. Since 1987, I have generated tens of millions of dollars in revenue for my clients — visionary people who have something to say in the world. The income I’ve produced for clients comes from a variety of sources: big speaking fees, book advances (several of my first-time authors have gotten six-figure advances for their books), product sales, consulting and coaching fees…the money just seems to come from everywhere.
How did my clients and I pull this off? By building a platform that leveraged their expertise into an empire. By making sure that the platform differentiated their gifts and messages that would sell IMMEDIATELY. By making sure that the RIGHT revenue streams were chosen based on why buyers buy. And by creating a systematic approach to generate hidden opportunities and leverage those opportunities so that BOTH the thought leader and their clients get the maximum value.
Are you ready to establish your own profitable platform? Do you want a step-by-step approach to create a movement to springboard all sorts of revenue streams? Now it’s time to take it up a notch!
Springboard Marketing: Leveraging Your Expertise Into an Empire has helped thought leaders from many industries take their businesses to the next level. My systems have generated millions for my clients…and now you can get the latest step-by-step processes and strategies in these action-packed downloadable MP3 files…
Springboard Marketing: Leveraging Your Expertise Into An Empire
Here’s just a sample of what you get with each section:
Section #1: Springboard Overview
What makes Springboard Marketing different than other efforts? Why is building a platform so important? This first segment not only gives you the big picture of the system and why it works, but you also get Vickie’s secrets to executing her advice and processes. This session blends big-picture strategy with specific tactics to get the most out of your expertise. You’ll learn:
- The three basic elements of Springboard Marketing
- What public speaking brings to the system
- Benefits of Springboard Marketing vs. traditional marketing
- How to create a built-in audience
Section #2: Springboard Strategy: Finding Your Most Profitable Path
The first step to building your most profitable platform is answering one important critical question: where is your most profitable path? The biggest secret in launching a movement is that there is no one formula that fits everyone — different strategies work in different circumstances. This segment will help you navigate the maze of options and make the right strategic decisions, the first time. You will learn:
- Pros and cons to common strategic paths
- Common mistakes thought leaders make in choosing their path
- What two things every profitable strategy has
- A six-step process for finding and starting your most profitable path
Section #3: Building the Springboard: Developing Revenue Streams that Leverage Your Expertise
After you determine the game plan, the next step is to identify your best revenue streams. Again, different markets want different formats, so save yourself time and money in development by listening to this in-depth segment. A blend of high-level strategy and practical steps, you will learn:
- Common revenue streams and when they work (and when they don’t)
- Three disastrous (but frequent) mistakes in choosing the best revenue streams
- Two benchmarks to measure the effectiveness of any revenue stream in any market
- A step-by-step process to developing your top ten revenue streams
Section #4: Developing Topics and Content
Giving speeches has become a standard tool of the trade for many thought leaders. The material in this segment was taken from a live speech given to professional speakers who want to use their topics and content to build an empire. We also discuss high-fee speaking in this program. You will learn:
- How topics turn expertise into empires
- The ingredients of a “hot” topic
- A step-by-step process for developing a hot topic
- How to develop content that generates revenue
Section #5: Springboard Storytelling: Developing a Signature Style for Your Expertise
One of the biggest momentum builders is the “voice” — that signature style that is all your own. This is Oprah’s and Dr. Phil’s secret weapon…that style of being that the marketplace grows to love. This will be your best self in every speech you give, every book you write, every social media post you put out there. This segment covers the secrets to developing your style with Marcia Reynolds, noted speaking coach and the secret weapon of many top executives and personalities. You will learn:
- The difference between presentation skills and developing a signature style
- A three-step system for uncovering your natural style
- Three common mistakes to avoid in developing your style
- Three elements of a “great” signature style
Section #6: Marketing Tools That Springboard Your Expertise
Ready…set…market!! This segment is VERY specific on common marketing tools many thought leaders use to market their business. We’ll leave the technology logistics to the experts and will focus on format and copy that will position your expertise to sought-after status. You will learn:
- Common websites and in what markets they work the best
- Different kinds of copy, and what works where
- Latest thinking on other kinds of marketing tools — brochures, videos, and other collateral material
- A step-by-step approach for finding and working with other vendors
Section #7: Finding and Leveraging the Springboard Opportunities
All of your hard work has paid off…the opportunities are pouring in! Now what? This segment will help you choose the BEST opportunities that will build your empire quickly. Stop wasting time on dead-ends and choose your next move wisely. A process-driven session, you will learn:
- Why the best opportunities are hidden (and why they will stay that way)
- Three avenues where all hidden opportunities reside (and a process to access each avenue!)
- Two common approaches to leverage (and why neither of them work)
- A step-by-step process to leverage any opportunity at any time (in less than 30 minutes!)
Section #8: Manual & Resource Guide
This file contains a 139-page manual with handout materials, checklists, special reports, exercises, and frequently asked questions for each topic covered in this program! Over 20 tools and processes that will create a platform for your expertise the marketplace will value (and pay a premium for).
Why Am I Doing This?
For over 30 years, I have watched smart, talented thought leaders like you get nailed in the marketplace of ideas. Why? Not because they had nothing to say…again, these folks are very bright. Not because the marketplace didn’t need what they had to offer…they had real solutions, too. It’s because of one reason only: they didn’t have a profitable platform that could springboard them. They didn’t have a system to take advantage (and monetize) their momentum.
This series will make this information available to EVERYONE who wants to turn their expertise into an empire. No more excuses about my lack of availability (no, I am not going to apologize for being booked months in advance), nor my high fees (when you get the results I get, then feel free to charge up to $50,000 for a typical “build your platform” project). You will get ALL the processes I use on my clients.
Here’s the Deal…
Your investment for access to this high-end strategy is a measly $387 for all eight segments. Compared to my consulting and coaching fees, this is a bargain.
Act now —
In this crazy crowded marketplace, only the smart (and strategic) survive.
You don’t have to jump through hoops to get on my calendar…and you don’t have to pay the thousands of dollars other folks do to get me on the phone. We will cover all the secret ingredients you need to get that platform built and built right…but you have to take the first step and invest in your thought leadership. So don’t mess around on this…if you snooze, you lose!