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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  January 30, 2014

State of the Training Industry

In my last post, we explored trends in the e-learning world.  As we close out the month, let’s step back and take a 30,000-foot view of the training industry where many of us have lucrative relationships.

As usual, the 2013 Training Industry Report in the November/December issue of Training Magazine remains the gold standard.  The two biggest industries represented are finance/banking and health/medical services.  The findings we care about most:

  • BIG decrease in outside products and services spending:  From $7.4B to $5.7B.  Yes, in one year.  From 2012 to 2013.  This is a big, red flag.
  • Content development purchases are planned by 30% of respondents.  That’s a respectable third place behind learning management systems (38%) and online learning tools and systems (37%).  (Another reason to explore e-learning.)  Consulting comes in at 23%.
  • Small business outspent mid-size and large companies both in dollars per learner and in number of hours.

 

The bottom line:  This is a time of new opportunities coming in and old opportunities falling away.  Adjust accordingly.

 

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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.