About Vickie Sullivan
Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.
Written by: Vickie Sullivan | September 20, 2011
Stories And Your Brand
There’s a debate going on via LinkedIn about how your “stories” differentiate us as speakers. Two schools of thought: (1) just be authentic and keep the story strong; and, (2) great stories create great experiences but you need something more. You can guess which camp I’m in.
Last month’s article in Association Conventions and Facilities about trends in speaker selections has a cautionary tale for many speakers still arguing about the branding value of their stories. The call out quote on page one from Susan Farrell, senior director of Education and Learning Services at SmithBucklin: “People are no longer willing to travel halfway across the country just to hear stories. But they will travel to hear visionaries or economists, or people who can speak about the impact of legislation or reform on their businesses.”
Yes, I know this is one person’s opinion. Keep in mind that SmithBucklin is the largest association management firm in the world. Here’s the link to the article on page 16. Great reinforcement for what many of us see going on out there.