About Vickie Sullivan
Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.
Written by: Vickie Sullivan | August 20, 2015
Stories for Great Sales Conversations
Everyone and their brother is touting the miraculous benefits of storytelling. I’ve entered the fray with this article from RainToday about stories in sales conversations.
As I’ve said many times, stories are only as good as the messages they demonstrate. If you are off message, your tale will be entertaining…and go no further. In this article, I outlined the three key messages that buyers want to know but won’t ask about. Stories deal with these issues head on.
In sales conversations, stories are the best of both worlds. They get the message across without sounding like you’re arrogant. They provide logical proof needed to justify choosing you, but also provide the emotional context that buyers really use to make their selection.
Everybody wins when stories are strategic..
Other Resources You Might Like:
- B2B Service Firms
- How to Communicate Your ROI in Sales Conversations
- 3 Things to Give Away in Every Sales Conversation