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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  July 26, 2011

Take Advantage of Consumer Trends Ahead

Young and Rubicam Brands Company released their consumer spending and attitude study last month and of course created a new buzzword:  the spend shift movement.  Yea, we know all about wanting quality and affordability.  The best news:  the rise in community, purpose and connection.  The biggest challenge in Corporate America:  confidence in both big business and big government has dropped by nearly half in just two years.  Add a buying public savvy in search tools and social media…Houston, they have a problem.

Why do we care?  Because if consumers want it, we can help organizations give it to them.  So pay attention to the connection part.  Corporate America will turn on the community-building machine in a big way.  Watch for more opportunities to bring “value” (in all its definitions) to the market.  This is an issue with a big budget behind it.  Check out Booz Allen’s article on this report by clicking here.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.