Resources  >> The Affluent and the Internet

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  December 28, 2010

The Affluent and the Internet

Want to reach high-end buyers where they live?  Then get on the Internet, according to a study from Pew Internet.  The surprise in these findings:  even among groups that have the technology, the wealthy use the Internet to research purchases much more often (88%) than the lowest income classes (67%).  The $75,000 per year class also buys products on the web (81%) as compared to the less then $30K crowd (51%).

My take:  we have more sophisticated buyers on the Internet than originally thought.  These are not impulse buyers — they do plenty of research but can decide to purchase without talking to a human being.  This is good news for anyone in the mass market or selling to small business owners.

Want all the scoop?  Check out this Fast Company article complete with plenty of charts…


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.