About Vickie Sullivan
Written by: Vickie Sullivan | June 01, 2010
The Age of Interpretation
In this noisy market, sellers are desperate for an edge. Something that will make them more attractive than their competition. And the science deep pockets will use to do just that: neuro-marketing.
It all started with neuro-imaging, a technology that sees how a brain responds. Now, these scans are used in a different way: neuro-marketing. Yes, there are firms who offer brain scanning services to study the response to ads and buying trends of the most profitable prospects. (Scary, isn’t it?) You better believe that Corporate America will be all over this. Those who crack the code on what customers are really thinking will be the new marketing gurus.
My prediction: brain imaging will change how we predict and interpret our world. This trend is not going away. Those who take advantage of this research will be the next generation of marketing gurus.