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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  September 25, 2012

The Big Internet Fake-Out

Red alert:  big tirade coming through.  This New York Times article outlines just exactly how unknown folks can amass a huge Tiwtter following by — you guessed it — buying followers.  To say this is disgusting is an understatement.

Here’s why:  if the marketplace determines who is a thought-leader by the number of followers in social media, then the game is rigged to the idiots with cash to burn.  This practice destroys the premise that those with the best ideas will get traction.  After 25 years in this business, you’d think I would be jaded (especially after some authors buy their way onto best-sellers lists).  But no…I am surprised at this development.  Call me naive.

The silver lining:  technology has an answer to that.  Fake Follower Check, a web tool released over the summer claims to ascertain how many fake Twitter followers you have.  My favorite part:  the fakers list along the bottom.

Here’s an idea:  let’s identify, call out, and marginalize the worst offenders in our thought-leader space.  Would be a fabulous infographic, don’t you think?  This project just might land on my to-do list.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.