About Vickie Sullivan
Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.
Written by: Vickie Sullivan | June 18, 2009
The biggest double-edged sword
Still on my rant about websites. They are truly one of the biggest double-edged swords in our business. They can prompt prospects to call you (I just got a call ten minutes ago from my site) or be the biggest time drain on the planet. I’ve had not one, but two clients now spend over one year on overhauling their site. Why? Because they hired web designers who thought their opinion was more valuable than their client’s. Because the designers promised something they couldn’t deliver. And because, through nobody’s fault, life showed up.
The problem: the more chefs you have in the kitchen, the more convoluted the soup. Someone has to lead and that person is the owner of the site. I’m going to rant more on how to make sure your designer is a good fit at the next Here’s the Deal call on June 23rd. Click here to register.