Resources  >> The content bar has been raised

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  May 05, 2009

The content bar has been raised

Remember all those experts who spoke for free at association events? They are moving to webinars. And associations are concerned that their loyal membership will jump ship and not pay registration fees for their webinars. Make no mistake: in the bad ol’ days, these “presentations” were thinly veiled sales pitches, complete with exhaustive auto responders to pitch more. What’s happening now: the content bar has been raised. Some of these free sessions are actually pretty good. Which means if you want to charge for teleclasses and webinars, your content (and marketing) must be better than free. That’s why the next Here’s the Deal call will be on competing in a crowded market. Coming up on May 12th — click here to register.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.