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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  June 23, 2009

The dark side to hide and seek

Just read something that wins the award for the cleverest idea with the worst unintended consequences. An article to bolster conference buzz with “surprise” suggested not unveiling the concurrent speakers’ name until they walk up to the podium. That’s right: no names on the website or on the program; only the topic description. Why? To create suspense — according to the author — less-than-famous speakers that no one cares about anyway.

I get it — many concurrent speakers are not celebrities. But the author forgets the dirty little secret of the convention biz: so many of these speakers either paid for the privilege (via “sponsorships”) or appear gratis for exposure. And the last thing these folks need in exchange is to be invisible prior to the event. This is what happens when outsiders write about something they don’t know anything about. Sheesh…


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.