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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  November 02, 2010

The Easiest Choice Wins

Great insights from Strategy +Business article on how consumers react when faced with too many choices.  This is why the best choice (or vendor) will be passed by for easier options that will actually hurt the client (such as doing nothing).

The article suggests four ways to manage the choices so folks can make a decision.  The best one for experts:  personalized recommendations.  It’s not enough to tell folks what we will do for them.  We have to cut through our own clutter and recommend specific plans of action.  My strategy:  put the structure of what I offer on my website and recommend which one would be best when I talk with someone.  Client gets the best of both worlds.

How do you help clients manage the choices you provide?


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.