Vickie Sullivan

Market Strategy for Thought Leaders

Resources  >> The Engagement Bandwagon

Written by: Vickie Sullivan  |  January 09, 2014

The Engagement Bandwagon

Employee engagement is now one of those issues with a big enough budget for a wide variety of experts.  This study from Aberdeen Group last Fall lays out what the leaders do regarding this important issue.  Most important findings:

  • Engagement is tied to growth.  That means engagement has gone from a “feel good” issue to a seat at the strategic table.  Probably why half of organizations with an employee engagement budget expect that budget to increase this year.
  • Communication is the name of the game here.  What’s out:  traditional employee surveys.  What’s in:  frequent, consistent dialogues.  Tons of opportunities here for soft skills.  Coaches, start your happy dance now.
  • Yes, there are plenty of opportunities for process and tech experts.  Top priorities here:  exit interviews, performance management systems, and employee self-service portals.

Read this research brief and ask yourself:  What role can I play here?  Again, there’s enough opportunity for a wide variety of experts.  (Free registration is required.)

 

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