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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  January 09, 2014

The Engagement Bandwagon

Employee engagement is now one of those issues with a big enough budget for a wide variety of experts.  This study from Aberdeen Group last Fall lays out what the leaders do regarding this important issue.  Most important findings:

  • Engagement is tied to growth.  That means engagement has gone from a “feel good” issue to a seat at the strategic table.  Probably why half of organizations with an employee engagement budget expect that budget to increase this year.
  • Communication is the name of the game here.  What’s out:  traditional employee surveys.  What’s in:  frequent, consistent dialogues.  Tons of opportunities here for soft skills.  Coaches, start your happy dance now.
  • Yes, there are plenty of opportunities for process and tech experts.  Top priorities here:  exit interviews, performance management systems, and employee self-service portals.

Read this research brief and ask yourself:  What role can I play here?  Again, there’s enough opportunity for a wide variety of experts.  (Free registration is required.)

 

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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.