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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  October 08, 2009

The high cost of communities

It’s conventional wisdom by now — having your own community is a fail-safe strategy for this economy.  And everyone is jumping on the bandwagon, even the big-boy media, such as Business Week.

And they are the poster child of the dark side.  The New York TImes article last month unveiled some ugly math:  BW invested $16 million in 2007 and 2008, but generated just $600,000 in revenue last year.  Ouch!

Moral of the story:  “build it and they will come” strategy does not guarantee revenue.  Building a community can either be a bright shiny object to pour money into or a way to solidify your base of support.  Let’s explore the difference and how to create the latter on Tuesday’s Here’s the Deal call.  Here’s the link to sign up.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.