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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  June 17, 2014

The Midpoint

As we approach mid-2014, let’s step back and take a look at our marketing efforts. ¬†What’s effective? What needs to change?

If you are looking at what to do next, check out this great at-a-glance infographic about the wild and wacky world of marketing. My favorite stats:

  • 78% of Chief Marketing Officers think custom content is the future of marketing. Translation: prepare for disruption of our content marketing plans. The change is coming fast.
  • 67% of B2B content marketers believe that event marketing is the most effective strategy. That’s good news for thought leaders who speak (and want sponsors to pay their fee).
  • 73% of reporters think press releases should contain images. And I thought images were just for social media…

 

When we align our efforts with what is already going on out there, we up our chances for success. What stats will most impact your marketing efforts?

 

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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.