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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  February 04, 2016

The Most Important Conversations You Will Have

Sales conversations

A big transition for me this year: my time as contributing editor for RainToday has come to a close. Since 2008, they allowed me free rein to write about all aspects of branding and sales. (In case you’re wondering, the head honchos made the business decision to shut down the website.) I leave with fond memories and a grateful heart.

I now write for Top Sales World, a global community of sales professionals. (Yes, I caught founder Jonathan Farrington with his guard down.) My first article (published in the February 2016 issue of Top Sales World Magazine) addresses the most important conversations in identifying sales opportunities—the ones we have with ourselves.

We all know time is money. And in our assessment of where to put our time and energy, it’s easy to miss prospects that don’t look perfect at first blush. What I’ve learned over the years is that what we tell ourselves about that person drives our decision on how to proceed. The conversations we have with ourselves often obscure opportunities.


Related: Fishing for Clients: Sometimes You Have to Cut the Line


As you ramp up your sales conversations for 2016, look inward and ask: what have I told myself about the marketplace? What stories did I make up about the people I talked to? Those answers can make a bigger impact than most marketing plans.


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Comments:

  • Author : Ronald M. Katz

    Published: 2016-02-04 10:41:47

    I love this quote! In my work coaching both executives and job-seekers I find that one of the key elements is getting people to stop listening to the "vampires in their heads" sucking the life out of their dreams. Thanks Vickie!

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.