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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  January 10, 2012

The New Entrepreneurs

Interesting look at consumer behavior from JWT Intelligence, a marketing communications company.  Two things caught my eye:

  1. The legions of out-of-work Millenials.  No, they are not staying on the couch with the video games.  Many of them will start their own businesses.  Why do we care?  Two reasons:  first, we need to adjust our approach to the small business market for buyers much younger than us (well, younger than me anyway).  And, second…these could be our energetic, tech savvy competitors.
  2. Corporate America’s new “shared value” concept that blends the hard head of business with the soft heart of non-profits.  This will be a GREAT opportunity for all kinds of experts, including marketing, social media and value chain folks.

Those are my favorites  Click here and choose your own.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.