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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  March 04, 2010

The New Normal For Meetings

Want to speak at corporate and association events?  Then listen up:  budgets are back…at 2008 levels.  Even the big dawgs — like the insurance industry — have the budget blues, according to a small (100 respondents) study by Financial & Insurance Conference Planners (FICP).  The good news:  meetings are on top executives’ radar, so killer speeches will be noticed by high-level buyers.  The bad news:  doing more with less has resulted in meeting consolidations and more pressure on “value.”  The new buzz word:  prudent search.  Translation:  even if you offer reduced speaker fees and other goodies, buyers will keep looking for a better deal.  So don’t expect your gimme’s to speed up the close.

Bottom line:  Everyone — even those who can afford lavish events — are scaling back.  Says one respondent:  “the days of Bruce Springsteen singing at our event are over.”  Bummer…


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.