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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  October 16, 2014

The One Thing Every Book Needs


My last post
used Marcia Reynold’s The Discomfort Zone as an example of how sought-after thought leaders use their content to navigate the dark side.  Let’s now drill down on the one tool she uses to increase engagement and book sales.

This killer tactic is…drum roll, please…an assessment that measures the impact of our reactions during these tense conversations.  I took this assessment and the results surprised me.  I thought I was pretty good at confrontation (my family has stories that will never be told); seeing the impact of my attempts to negate the negative opened my eyes.

Yes, many experts are using assessments.  Here’s the difference:  do the results challenge your thinking?  Too many quizzes are at 30,000 feet.  The result:  clever labels and no insights.  This assessment asks smart questions about real-life situations.  Not only do the answers tell you what you do, but also the impact of your natural reactions.  Going that extra step — the impact — sets this assessment apart.

Bottom line:  your typical quiz/assessment is no longer enough.  The bar has been raised by larger players.  The more insights you give about what our behavior does, the more valuable your contribution.  It’s the element of surprise that creates the value.

Click here for Marcia’s free assessment.  Not only will you get valuable insights about your impact, but you will also experience the system and process.

 

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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.