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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  September 07, 2010

The Power Of A Blank Page

Thanks to the new economy, here’s a new idea for product development:  frugal engineering.

What’s that?  An alternative to offering the same product with less features, frugal engineering is innovation for emerging markets based on their needs.  And my favorite part:  the first step is starting with a blank page.  Read for yourself this article from Strategy + Business.

This idea can easily be applied to experts and is a great approach to design products and services for those overlooked in the boom times.  These folks need the basics and not all the assumptions we bring to those further along in the journey.

Get started by asking yourself two questions:  Do you have services for newbies within your niche?  And if so, are they the “lite” version of what you already have or did you design your offering based on new needs?  My thinking cap is on…


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.