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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  November 30, 2010

The Power of a Crazy Question

Every once in a while, I do something wild just to see what happens.  (“Let’s just see what happens” will probably be on my tombstone some day.)  Last month, I asked this question “Why are you ignoring me?” because many of us put content out on the Internet and hear crickets chirping in response.  The answers were enlightening.

What I learned:  That Tips, Trends and Tirades(r) is no match for college mid-terms.  Laughed out loud when I read “it’s not you, it’s me”.  And Mark O’Brien was the kindest when he wrote “Vickie, we’re not ignoring you!  Your honest, thoughtful and bold insights encourage each of us to listen, listen carefully and often listen, again.  I am certain, these messages are filling your pipeline with many future successful clients, including me.  So some of our ‘radio silence’ is simply us, starting at our computers, muttering, ‘Why didn’t I think of that… too!”

Ya know what happens when you ask a crazy question?  You find out the impact you are really making.  From the heart.  Try it next time you email your community.  You might be surprised at what you hear in return.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.