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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  October 03, 2017

The Problem with Thinking Things Are ‘Good Enough’

thought leadership

A lot of folks call me about expanding their thought leadership. The conversations fall into two categories: those with momentum and those who are starting from a dead stop.

The higher risks associated when you are not well known in your market are clear. What’s less clear (but no less fatal) is the hidden risk of doing too little during the good times. The conversation goes something like this: “Yeah, we could do a lot better, but I’m not going to deal with it. We’re ‘good enough’ for now.” (And yes, folks do call me just to report that they are doing great.)

Translation: Something tells me we’re not doing enough here, but it’s not a priority. I want to wait until we’re in trouble first.


Listen: 2 Signs That You Need to Ramp Up Your Thought Leadership


The best time to expand your thought leadership, however, is when you have momentum. The biggest advantage is risk. Momentum increases the probability that you’ll get results. It’s also less risky from a financial standpoint—the investment you make is easier to replace.

It’s kinda like getting a line of credit when you are not financially struggling. It’s easier to get, and it’s a great thing to have when you are ready to expand.


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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.