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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  July 29, 2010

This Cool Trend is Continuing

Another casualty of the economy:  traditional incentive meetings.  Industry insiders agree that a new model is morphing for these multi-day junkets.  Now it’s a smaller party with a bigger purpose.  And that’s good news for experts.

Three ways we can take advantage of the new trends:

  • Instead of pure entertainment, a business portion is being added to the agenda.  Most popular here:  getting feedback from top performers.  Facilitators, this is a perfect fit for you.
  • I predicted this for years, and this trend is going strong:  training is now an important part of the meeting agenda.  More opportunities to interact with Corporate America is a good thing.  Yes, speakers and trainers are a natural fit for skill-building.  Consultants can get in on this act, too.
  • And, finally, charitable activities are on the rise.  This is a great area for CSR (Corporate Social Responsibility) experts — especially those with relationships in Sales and Marketing.

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.