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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  January 04, 2018

This New Buyer Will Change How You Pitch Yourself for Speaking Gigs

This New Buyer Will Change How You Pitch Yourself for Speaking Gigs

Heads up: There’s a new sheriff in the meetings space. According to this Meetings and Conventions article, the chief marketing officer (CMO) will take a leading role in corporate meetings and events. It makes sense – between social media and customer experience, someone’s gotta control the brand.

People, this is good news. CMOs come with a hefty budget. (And dealing with procurement is not fun.) But what does this mean for speakers? One word: messaging. These buyers look at meetings with the brand in mind. So, they will focus on how our brand and messages address their strategic focus.


Listen: 2 changes to make when pitching CMOs


Also look for a bigger vision and ideas coming from these folks. Be prepared to talk shop and be specific on how your involvement will support their brand.


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Comments:

  • Author : Vickie Sullivan

    Published: 2018-01-08 08:00:14

    Hi Jerry — thanks for the kudos, as well as the interactions on FB. Yep, we’re definitely need to put more effort in these conversations. These CMO’s are not tolerant of basic questions and conversations.

  • Author : Jerry Gitchel

    Published: 2018-01-04 08:46:42

    Thanks Vickie. Love that you are always on the cutting edge of what's next! Sounds like prospect intelligence, active listening and asking the right questions will yield the best results for speaking professionals.

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.